The brand Radina Radeva is focusing on products that are designed to last and withstand the changes of trends and tastes through time. The roots of inspiration lie in the rage towards the extensive over-consumption in the fashion industry. We strive to create better products and transform the industry. We aim to re-shape it by designing clothes that fit around your lifestyle. Designed with removable panels that can be changed to transform and personalise each look; enhanced with reversible fastenings to create two-in-one pieces.
Our approach is personal – the starting point for designing is our client and her lifestyle. We pride ourselves in being ethical – all our items are handmade in London or made in certified factories. We are big on sustainability - we encourage mending of clothing you already own and we offer made-to-measure service to accommodate all shapes and sizes while avoiding over-producing.
We commit to consistently explore design innovation in order to create the multi-functionality our customers need. Our products are designed to save space, give you a variety of options and care about the environment. Our pieces will always be designed with you in mind. The brand is trying to break the norm by providing a fun solution to the fashion over-consumption problem.
Radina is the designer behind the brand name Radina Radeva. Her fashion journey started in Cardiff, Wales where she did her BA(Hons) Fashion Design degree, focusing on garment design and innovation, pattern cutting and construction. This is where she found her love and fascination for sustainability, which turned into her main focus and inspiration.
Her professional experience started by interning for the great Vivienne Westwood, after which she transferred to work for suppliers where she learned about production methods and the womenswear market. Her experience has expanded to the luxury bespoke world where items are adjusted to the specific needs of each customer and challenges are faced every day.